Edgar Web Design Guide
         
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Promoting Good Design
Site Structure
Accessible Design
Emotional Design
Intranet Management
Promoting Good Design
Introduction
Evaluate Your Organization
Analyze Stakeholders

Establish Metrics

Management Evolution
References
 

Analyze Stakeholders

Envisioning your Web design through its stakeholders’ eyes may reveal some critical issues you hadn’t considered in your initial design and should save time down the line. Of course, it is impossible to anticipate everyone’s comments and concerns, but by brainstorming in advance, you should be able to form some persuasive arguments ahead of time that will help you think on your feet if the need should arise. The “Sample Stakeholders Planning Chart” is an example of a basic brainstorming matrix you can use to strategize. 

Key questions to ask stakeholders include:

What is your organization’s main motivation for offering the Web site? Is the site aimed primarily at generating profit? Frequency of Visitors and downloads? Promoting a public program? Communicating a political agenda? While there may be additional information, what is the driving reason for having this Web page?

What is the decision-making hierarchy? What is the decision-making hierarchy in the design team? Who can provide additional support?

Who are the key decision makers for the Web page? All of the stakeholders will have an interest in the Web design. It is helpful to understand their organizational role and to try to anticipate their concerns and interests so you can negotiate ably for your users.

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