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| Introduction | |
| Evaluate Your Organization | |
| Analyze Stakeholders | |
| Management Evolution | |
| References | |
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Introduction Web designers must establish authority to assure good design methods are used within their organizations. Achieving quality organizational Web design requires some tact and a bit of courage. It’s disappointing when power struggles manifest themselves on an Web pages—we’ve all seen sites where headshots and comments from corporate managers took precedence over promotion of products and services—and combating this phenomenon is part of the designer’s role. End users won’t ruminate on the sociological issues that lead to tedious material: they’ll simply go away. To woo users effectively, you must eliminate the barriers to implementing good design. By convincing key individuals to recognize the unique niche Web designers fill, you can gain the authority to make the decisions that will help you do your job and serve your users well. Tip: There are numerous books on organizational negotiation and strategy available at most bookstores—reading up on professional business practices or enrolling in business administration classes is time well spent. Next > |